Sellers

Thinking about selling your home? Request a comparative market analysis (CMA).

Marketing Your Property

Five Steps to Sell Your Home

1. PREPPING YOUR PROPERTY TO SELL
  • Review the best features of your home for your agent to highlight.
  • Transform your space from cluttered to captivating: I’ll get your home market-ready and organize a high-earning estate sale. The interior and exterior need to look their best to create a great first impression. I oversee final-stage property staging, including coordinating maintenance, landscaping, and deep cleaning to maximize market appeal.
  • Stage the space as needed so potential buyers can get a feel for what it would be like to live in the house.
2. MARKETING YOUR HOME
  • A critical first step: hiring a professional photographer who knows how to showcase your home’s livability and aesthetic appeal.
  • I don’t just list your home on the MLS. Your home will get broader access to major real estate websites as Estate Properties is part of Leading Real Estate Companies of the World® (LeadingRE), which unites residential brokerages in over 70 countries, with 550 firms and 135,000 sales associates comprising a worldwide network built to serve clients’ needs more efficiently than standalone firms.
  • Market the home via professional brochures, flyers and other marketing materials, email, direct mail, social media, and other channels. I maximize your home’s exposure by marketing directly to a high-intent network of agents and active buyers.
3. SHOWING YOUR HOME
  • Start with a broker’s open house (a private, industry-only showing) to build buzz and early interest while gathering feedback from buyer’s agents. Estate Properties’ expansive, collaborative network provides privileged, front-door access to silent listings and unlisted opportunities.
  • Next, a public open house lets buyers tour their potential new home.
  • Consistent follow-up after showings prevents the right buyer from becoming “the one that got away.”
4. LET'S MAKE A DEAL
  • I fiercely negotiate for your best interests, crafting targeted counter-proposals that support you in getting your peak price.
  • I will walk you through accepting an offer, helping you avoid headaches and close smoothly.
  • Once the terms of the closing are settled, it’s time to open escrow.
5. HOW I SUPPORT YOU IN THE ESCROW PROCESS
I follow up frequently to ensure your buyers are adhering to the proper timeline for inspection, appraisal, and every other step in the process to ensure a smooth close of escrow. I am committed to providing regular, transparent updates, keeping you fully informed at every milestone until we successfully close escrow.