Sellers

Marketing Your Property

The Steps To Selling Your Home

1. PREPARE YOUR HOME

a. Review and discuss the Comparative Market Analysis (CMA) with your agent
b. Determine the list price of your home
c. Review the best features of your home for your agent to highlight
d. Clean and declutter your home so it shines
e. Stage as needed

2. MARKETING YOUR HOME

a. Your agent should start with hiring a professional photographer
b. Place home on MLS and most every real estate website
c. Put up a “For Sale” sign
d. Create professional flyers and other marketing materials
e. Market home via email, direct mail, social media, etc.

3. SHOWING YOUR HOME

a. Brokers Open House
b. Public Open house
c. Consistent follow-up after showings

4. OFFER TIME

a. Review all offers including supporting documents (pre-approval letter, etc.)
b. Negotiate/counter offers
c. Accept an offer
d. Open Escrow

5. The ESCROW PROCESS

a. Buyers will complete a physical inspection of property
b. Negotiate findings of the inspection (if necessary)
c. Complete Disclosures
d. Order Home Warranty
e. Appraisal
f. Ensure buyers are adhering to timeline
g. Continuous follow up to ensure a smooth and successful close of escrow